Sell It Anywhere! Blog » Pay-Per-Click (PPC) http://www.sellitanywhere.com/blog eCommerce Solutions Fri, 03 Sep 2010 13:00:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Why You Need a Google Account http://www.sellitanywhere.com/blog/2010/07/29/why-you-need-a-google-account/ http://www.sellitanywhere.com/blog/2010/07/29/why-you-need-a-google-account/#comments Thu, 29 Jul 2010 21:19:12 +0000 Kenneth Jackson, Keran Krane http://www.sellitanywhere.com/blog/?p=632

Everyone is familiar with Google as a search engine and free email client, but you may not be aware of the many free web tools available through Google. Tech savvy web masters rely on tools like Google Analytics to maximize their online audience. Here is a quick look at our favorite Google aps you should be using.

Google AdWords is Google’s pay-per-click advertising program that allows web site owners to place ads based on keywords to drive traffic to their sites. Customers who are searching for your product or service are displayed ads on Google and their content network. Site owners pay a fee when a when people click on your ad. This type of advertising can be extremely effective when paired with the right mix of keywords, product and cost can be achieved.

AdSense is Google’s advertising program that allows web owners to make money through their website with Google administered ads. Web admins are paid on a pay-per-click basis. Ads can be personalized to fit the look and feel of your site and Google provides real-time reports that lets you know how your ads are doing and how much you are making.

YouTube having your own YouTube channel is the best way to catalog and store video’s online. Why hog your hard drive when you have free and virtually unlimited acces to YouTube. Most sites will benefit from having some types of video on their site to lure in traffic. Every day millions of people search YouTube for video how-to’s. If you are selling a product, use a video to show how to use it. If you are marketing a service, show examples of how you have helped other customers. The possibilities are endless!

Google Docs is Google’s online office suite. Use it to create and share text documents, spreadsheets, presentations, and more. Docs is especially useful to organizations that need to have many people work on and review a project across different operating systems.

Google Web Master Tools gives you the tools to control how Google sees your site. Add, delete, and update URL’s so old and inaccurate information is not being indexed, let Google know when you have added content and how to index it.

Google Analytics Arguably the single most important tool in your web developer’s box is Google Analytics. This is how you find out who is viewing your site, where the traffic is coming from, how individual pages are performing and more. In fact the many reports available are too numerous to name here. If you only use one Google product-this is the one.

As always SellitAnywhere is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@sellitanywhere.com.

Start Slide Show with PicLens Lite PicLens]]> http://www.sellitanywhere.com/blog/2010/07/29/why-you-need-a-google-account/feed/ 0 google-accounts PicLens SES San Jose 2007 Recap – Post-Search Ads http://www.sellitanywhere.com/blog/2007/08/20/ses-san-jose-2007-recap-post-search-ads/ http://www.sellitanywhere.com/blog/2007/08/20/ses-san-jose-2007-recap-post-search-ads/#comments Mon, 20 Aug 2007 13:02:03 +0000 Kenneth Jackson, Keran Krane http://highplainsseo.wordpress.com/?p=79

SES San Jose 2007

Kevin DidIT.com

Retargeting – Tap the intent
Yahoo Smart Ads, Rightmedia, Googleclick???
Taconda
Advertising.com
Revenue Science
fetchBack
ValueClick
What will change next time around
Try different offer or price
Different ad creative
Different Landing page (is a micro site appropriate to shake it up?
One-Click-Away
Publisher sites at top of organic listings
1. Target Directly
2. Target through Google Site Targeting
3. Yahoo YPN
4. Other Ad Networks
a. adBright
b. ContextWeb
5. Link Sellers such as Text Link Ads
6. Requires ad buying team
Full disclosure
Copy of Slides? kevin@didit.com
A pixel is placed? What the fuck is a Pixel
Michael Benedek AlmondNet.com
Behavioral Targeting
Analyzing the Post search Opportunity
Recently re product reviews
The ads are targeted based on a recent demonstration of “purchase intent” vs what a customer decided to read.
David Carberry – Out Search – Advertising.com
Advantages
A targeted message to a group or individual that is more likely to generate an action and higher conversion.
14 day retargeting
Read Presentation
Richard Frankel - Yahoo
1. Yahoo! En
This man while knowledgeable bored the ever lovin shit out of me!
Page 9 of his Power Point

As always SellitAnywhere is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@sellitanywhere.com.

Start Slide Show with PicLens Lite PicLens]]> http://www.sellitanywhere.com/blog/2007/08/20/ses-san-jose-2007-recap-post-search-ads/feed/ 0 SES San Jose 2007 SES San Jose 2007 PicLens SES Chicago 2006 Recap – Compare and Contrast Ad Program Strategies http://www.sellitanywhere.com/blog/2006/12/09/ses-chicago-2006-recap-compare-and-contrast-ad-program-strategies/ http://www.sellitanywhere.com/blog/2006/12/09/ses-chicago-2006-recap-compare-and-contrast-ad-program-strategies/#comments Sat, 09 Dec 2006 05:46:26 +0000 Kenneth Jackson, Keran Krane http://highplainsseo.wordpress.com/?p=77

SES Chicago 2006

Geo Targeting

  • Use one country per campaign
  • One account per country. (Yahoo?)
  • Radius targeting: Marketing for a radius around a specific location. Microsoft refers to this as “Order Level”
  • Yahoo Panama – Yahoo’s New marketing platform (1st quarter 2007)
  • Ad preview tool shows what people will see for targeted sites outside of your geographic area. IE.. In Texas working with a California customer.
  • Geo Keywords: State, State abbreviation, cities, neighborhood, Zip, Area code, counties, airport code, regional lingo such as Panhandle or the Loop.
  • Different countries respond to different offers. All English not created equal!
  • Negative Keywords – “Higher quality score”
  • Advanced Yahoo “Phrase and Broad”
  • Singulars and plurals on Google & Microsoft, Yahoo uses a match driver
  • Search Engine Marketing Professional Organization
  • Key words, ad, and landing pages must be carefully coordinated”
  • Dynamic Keywords – Content added to page based on keywords specified by the searcher. Used to distinguish searcher intent.

Match Types

  • Broad match
  • Phrase “Quotes”
  • Exact [Brackets]

Mona Elesseily

  • Editorial Review – If you have problems contact customer service.
  • Google and MSN automatic review while Yahoo is a manual process.
  • It is necessary to be familiar with the editorial policies of each search engine.
  • Trademarked terms are considered in quality score.
  • You may need to apply for an exemption to use a trademarked term such as “Enterprise”
  • Find good people at each search engine to deal with.

Brad Byrd – New Gate Internet

  • Evaluate ads yourself! Don’t count on search engine statistics. Count conversions not clicks. Yahoo will be offering a conversion tracking option with “Panama”.
  • Conversions need not necessarily based on sales. In some cases other valuable customer may be considered a conversion.
  • Tracking Cookies can track repeat users of the site. In some cases this could be considered a conversion.

As always SellitAnywhere is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@sellitanywhere.com.

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