Greg Boser, Moderator
Speakers:
Jay Young, Owner of Link Fish Media
Stephan Spencer, President and Founder of Netconcepts
Roger Montti, Founder of Martinibuster.com
Todd Friesen, aka Oilman and VP of Search Strategies for Range Online Media.
◊◊◊Roger Montti, Founder & Owner, MartiniBuster.com
Roger spoke about .edus being the most “white hat links”. No one gets banned for them but remember:
· Not a magic bullet
· They pass “hand checks”
· More or less free
· Not generally in bad neighborhoods
Reasons they may not be useful
· Pages might not have authoritative content
· Link Fest Pages
· No inbound links
· Non-expert pages
Tips in Yahoo Link Commands:
- linkdomain:example.com site:.edu “bookmarks”
- linkdomain:example.com site:.edu “links”
- linkdomain:example.com site:.edu “favorite sites”
- linkdomain:example.com site:.edu “your product or service”
More examples:
- linkdomain:example.com site:.edu sponsors
- linkdomain:example.com site:.edu donors
- linkdomain:example.com site:.org sponsors
- linkdomain:example.com site:.org benefactors
Other modifiers include:
- Hotlinks
- Bookmarks
- Links
- Directory
- Resources
◊Jay Young, Owner, Link Fish Media, Inc.
Brass Balls, Big Bucks, No Fear
Places to get links:
· Directories
· Best of the Web
· DMOZ
· Joe Ant
Non-Profit Sponsorships
· Arguably editorial
· Tax Deductable
· Good Neighborhood
· Helps a cause that you believe in
· Join SEOcialist
1. Digg
2. Reddit
3. StumbleUpon
· Brokers
o Big name text link brokers
o Blog advertisers
o Smaller Brokers 2,000-10,000 Sites
o Specialty Brokers
o Armature Brokers (DP forums, 20 or 30 sites)
· Link Bait
o Call “Rand at SEOmoz”
· Buy Them
o Vital for the success of a competitive campaign
o Be as relevant as possible
o Be as natural as possible
o Vary your anchor text
o Use Co-citation (link out to Wikis, etc.)
o The link will get busted but you won’t so the site passing the link may be hurt but not you
· The Dark Side
o Comment Spam (do it manually)
o Trackback Spam
o Reciprocal Links - with no links page
o Three Ways
o Link Farms (don’t spend a lot of money here)
· Outside the box
o Widgets
o Template
o Template Sponsorship
o Contest: FREE iPhone!!
o Content Trades Trade Articles for links
· Tips
-
- Hire Bartenders
- Avoid buying links from forums
- Avoid any site with hidden links
- Use moderation and common sense
- If the competition is too clean, mess it up a little (BUY THEM A LOT OF CRAPPY LINKS AND POINT IT TO THEM)
Don’t Fear Matt Cutts
◊◊◊◊Stephan Spencer, Founder and President, Netconcepts
(Has a ton of interesting PowerPoint presentations)
High Value Link Targets
- 80/20 rule
- B/c of the logarithmic nature of PR, its a more reliable metric the higher the score
- PR10s: usa.gov, nsf.gov, w3.org, real.com, energy.gov
- Adobe has 9 PR10 pages
- ERCIM is a PR10, now PR9
- Email him for a longer list
Build a link spider
- Look for sites with one-click away from Google
- Look for sites with super high PR
- With preferences for site that already give link love to sponsors
- Populate a database with all that site data
- Want specifics, go to Give it up tomorrow (re: Google Directory)
Link Build Your Existing Links:
- Use tools to mine your current back links
- Internet Marketing Ninjas
- SEOmoz tool
Networking in the Blogosphere:
· Comment on blogs that DoFollow
· Submit to blog carnivals
· Be a contributor to a group blog
· Be a guest blogger on someone else’s blog
· Get involved in comments and built rapport before requesting a link. Find old inactive free hosted blogs
· A tip jar indicated the blogger is desperate for cash
· Have a blogger install a WordPress plug-in that injects links naturally
Paid Links:
· Manufacturing link authority vs. focusing your existing link authority
· Don’t try to artificially create link authority through paid links
Redistributing Home Page Links
· Improve quality of Google SERPs for Ling Tail non-brand search terms
· Sculpt Page Rank
· Two Levels of Improvement:
o Redistribute a percent of your home pages inbound links to relevant sub pages
o Ask them to change the anchor text too see further gains
· Paid link? Yes, potentially, but editorially earned, so OK
Conditionally 301 Inbound Affiliate Links:
· Be like Amazon, more info at here
· This only works if you manage your own affiliate program.
· Also demand a naked link on their legal notice page
Networking in Meatspace
· Build relationships with bloggers by networking at conferences, etc.
· Register and attend conferences that link to their attendees
· Contribute to conference wikis
· Give free talks at libraries and campuses
· Get involved with local meet ups
· Invite W3C to speak and get a link to your event on w3.org/WAI
Wikis:
· Contribute to Wikipedia
· Contribute to other wikis, NewPR Wiki, WordPress Codex
· Create your own wiki (SEOGlossary.com)
Link Baiting – Viral Content
· Videos (he gave samples)
· Quizzes/Personality Tests
· Widgets
· Microsites (counter counterfeit commission)
Utilities
· WordPress Plug-ins
· Firefox Extension
· Release software as open source
Stroke Egos
Yahoo
linkdomain: drudgereport.com stanford.edu “bookmarks”
Linkdomain: example.edu “bookmarks”
Linkdomain: example.edu “Links”
Linkdomain: example.edu “favorite sites”
Linkdomain: example.edu “your product or service”
Chritable opportunities
Wordcamp conferances 25.00 with link
As always SellitAnywhere is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@sellitanywhere.com.
Start Slide Show with PicLens Lite
